LiveScore Group agreed a deal with Sunderland AFC to become one of the Club’s Principal Partners. The new partnership includes significant and exclusive first-team shirt sleeve, training wear and warm-up kit branding amongst several categories for the 2025-26 season.

With the North-East giants returning to the Premier League after nearly a decade, the partnership kicks off at a hugely exciting moment in Sunderland AFC’s history.

Accessing a range of inventory, including tickets, player appearances, LED visibility, social content and more, the partnership will see the LiveScore Bet and LiveScore brands offer a range of exclusive fan experiences throughout the season.

We have the right to use the following designations:

a.         Principal Partner of Sunderland AFC (non-exclusive)

b.         Official Sleeve Partner of Sunderland AFC (exclusive)

c.         Official Training Wear Partner of Sunderland AFC (exclusive)

d.         Official Partner of Sunderland AFC (non-exclusive)

e.         Official Global Partner of Sunderland AFC (non-exclusive)

f.          Official Sports Betting Partner of Sunderland AFC (non-exclusive); and

g.         Official Live Scores Partner of Sunderland AFC (exclusive)