BRAND TOOLKIT
Branding Toolkit provides you with branding guidelines and logos to use for presentations
LOGOS
The logo has evolved to create a more
premium feel. Delivering a cleaner,
more sophisticated brand identity.
Any brand elements including logos
should only be used having requested
permission and received approval from the
Brand or Design teams.
TOTAL BETTING LOCK UP
Any brand elements including logos
should only be used having requested
permission and received approval from the
Brand or Design teams.
COLOURS
The LiveScore colour palette is purposefully
minimal and consists of 4 colours.
BRAND GUIDELINES
This guide outlines how the brand elements should come
together to keep everything consistent, looking great
and most importantly, LiveScore.
Any brand elements including logos
should only be used having requested
permission and received approval from the
Brand or Design teams.
PLAYBOOK
Our playbook lays out our creative platform in orange, black and white.
It explains why LiveScore Bet offers customers a Total Betting experience.
It’s a resource that will help you think, feel and act like LiveScore Bet for those
moments when you’re looking for inspiration.
TOV GUIDELINES
We let our love for sport shine through and write from
the point of view (and humour/knowledge) of a true
sports fan.
This will help us stand out from our competitors who are
all about the hustle and the winning.